Clim8 Invest is a fintech company focused on sustainable investing. Their mission is to have a positive impact on climate change by moving billions of pounds of investments into clean energy and truly green, sustainable companies. The app provides a simple way to invest into a targeted portfolio of publicly listed companies that are already making an impact in tackling climate change.
We had the pleasure of working as strategic partners with the management team to help define how their product added relevance in a booming sector with so much confusion and misrepresentation.
It was crucial to communicate incredibly complex and densely packed information in a way that the potential investor trusts and understands. With expertise in both sustainability and finance, we positioned the company as a ‘Thought Leader’. Floods of white space, a bold colour palette (used sparingly) and the purposeful, elegant plainness of the Graphik typeface, allows the brand to speak with clarity and transparency. We created the visual identity and guidelines for the in-house team to further implement the brand.
Client
Clim8 Invest
What we did
Brand strategy
Visual identity
App design
Advertising
Communications