Definitely is a production company launched to produce both factual and entertainment formats for the British and International markets. It is resolute in its mission to deliver topical programmes that engage and captivate audiences across the globe.
The logotype uses a modified version of the distinguished typeface Noe Display, which speaks with clarity, and assurance and is tempered with graceful discipline. A new ligature for the letters ‘f’ and ‘i’ is introduced in the logotype to enhance its visual flow and cohesiveness. The introduction of the full stop at the end of the logotype reinforces the confidence and decisiveness of the brand personality.
The combination of all the brand elements including the distinctive logotype, animated dot pattern, and contrasting colour palette creates a striking and cohesive visual identity for Definitely. It captures the brand’s spirit of conviction in a playful and delightful way.
Client
Definitely
What we did
Brand strategy
Visual identity
Website design
Motion design
Communications