Innocent had a challenge, convincing the world that their new smoothie, ‘Bolt from the Blue’, wasn’t green, as hundreds of comments on social media were saying. The concept for the film was to showcase everything blue — sky, sea, fish, birds with a final resolve on the drink - ‘Innocent Blue’. Duncan James of the 90’s boy band, ‘Blue’, acted as brand ambassador.
Client
Electric Robin
Innocent
What we did
Advertising
Motion design